The changing face of expatriatism
1 Mar

The changing face of expatriatism

Max Media International’s Expat Survey reflects on the changing face of Expatriatism

Emma Wood, Research Director of The Expat Survey looks at where The Expat has come from and where it’s going.

From the dawn of time, the human race has never been akin to sitting still in the same place for very long periods of time. Yes, granted in those days movement was due to a subsistence lifestyle, but the common denominator for migration has and always will be based on a person’s innate desire to improve their lot in life.

Statistically this is proven by the many socio-segments of ‘expats’, a word that is slowly but surely becoming socially unacceptable these days, that are united by the desire for a better life and share a craving for social acceptance. However when analysing the research gathered over the last five years, it becomes rapidly apparent that beyond this point is where the common behaviours end and where the unique and intriguing characteristics of each socio-segment begin.

Let’s start by stripping things back to the meaning of the word ‘expatriate’. Deriving from Medieval Latin is translates to any person outside their native land, whether they left of their own accord or not. Abbreviated to ‘expat’ the word became synonymous with a new life in the sun or well paid career move.

Today’s reality, post global economic melt-down, amidst wars and drought, is that the many segments within mass migration, particularly during the last few years, have changed the face of Expatriatism; and with that the need for those companies servicing them to truly understand the consumption needs of each, if they are to service them accurately.

The evidence shows for example that to pursue tax exiles, lifestyle retirees and wealthy career climbers with a hard sell on financial services and top end products is likely to be a flawed strategy now, when economic migrants and refugees who despite starting from humble beginnings in new lands, are much more aggressive consumers.

Of course, that’s just scratching the surface. Other than the reasons for them upping sticks and leaving, be it for safety and security reasons, economic ones, or indeed many others, do we really know what makes these people tick? That’s where The Expat Survey comes in and it’s at this point where aspirant marketers and owners of global companies need to sit up and take notice.

Launched in 2013, The Expat is a research portal that engages with and collects data from expatriates around the globe, all year round on a rolling basis, not a once per annum poll. This means that the data is always up-to-date and extremely relevant to those businesses who seek it.

It’s for this reason and others that the programme has proven successful. Over the last five years it has engaged with more than 40,000 people residing outside country of origin for its own projects and those of clients; and built an extensive Intel library of insights from international Government departments.

Emma Wood, Research Director of The Expat Survey explains, “There is evidence that most that arrive as SIM card customers escalate to becoming Apple consumers far more quickly than members of native populations. Equally they aspire to luxury fashion brands and vehicles and to safe-guard their financial security. It would be a mistake on the part of those in marketing to assume that chasing lifestyle retirees or globally mobile career climbers will yield the highest return. These segments pride themselves on conserving their reserves and mostly rely on a closed shop circle of advisors from their country of origin. There’s a lot more to profiling and targeting relevant consumer groups than there used to be.”

And when it comes to profiling it would probably be wise to avoid referring to these part nomads as expatriates. From direct dialogue and respondent surveys, it is clear that those residing in another country from where they originate for whatever reason are increasingly not in agreement with being referred to as ‘expatriates’ and that they feel that the badge of ‘expat’ to describe somebody abroad is out of touch and they are right.

Leading that charge is the group of people that originally started The Expat who now realise that five years on, and as a direct result of more than 102,000 matrices of data analysis, that perhaps the time has come to change their name to better reflect the dynamics of global mobility now. Their new portal will be launching in the Spring and will be called ‘i-World’. A name that will stand for individuals on the move around the world today, regardless of their origin as well as standing for independent research across the planet. Watch this space.

About The Expat

In a world of rapid change amidst globalisation, volatile economies and the tech revolution, with the diversification and consolidation of businesses resulting in employment instability and mounting stress, as well as conflict over natural resources and power struggles displacing native populations; many have moved abroad in the belief that the grass is greener on the other side, but is it?

The aim of the project is to establish the answer to this question and more, to understand migratory patterns and causes; and gain a true understanding of expatriate life across all nationalities and territories.

Zooming in on past highlights and examining emerging trends and points of interest, topics in our current programme include:

  • Education and the next generation
  • Lifestyle and interests
  • Technology and online engagement
  • Money Matters and attitudes to investments
  • Fashion, luxury and leisure
  • Travel and adventure
  • Mental, physical and spiritual health
Repository for expatriate bloggers
1 Mar

Repository for expatriate bloggers

The Expat Media Hub creates a repository for expatriate bloggers to share experiences and help others looking to follow in their footsteps.

Throughout history it has been the explorers that have been lauded in the history books. Individuals who have cut a path so that when others follow, the experience of moving to far flung lands is more often than not markedly different and somewhat easier thanks to the efforts and hardships of those that went before.

Today that practice is not too dissimilar from yesteryear. People now take to social media and other more traditional media regularly to advise those individuals and families who are looking to relocate to other areas of the world on what to do before they go and of course, what not to do when they arrive. It’s this collective sharing of information and sense of community that has made the practice of modern migration more straightforward and dare we say it, somewhat pleasant at times.

These suppliers of this handy advice are more often than not bloggers who update their portals far more frequently than other media and their accounts of their daily trials and tribulations bring real-time information to an audience in real need of guidance.

But, if you don’t know of the whereabouts of these somewhat specialised bloggers, or subscribe to their feeds, these broadcasters can quite simply become a voice in the wilderness. What is actually required is a well known and highly respected repository for all of their experiences to be housed and shared, making it easier for the intended audience to visit time and again and glean all of the relevant information required before and after the big move.

Bearing that in mind and eager to find a solution, the team that originally launched The Expat (soon to launch the new research portal i-World) developed The Expat Media Hub to collate all on-line and off-line media of relevance to those residing outside their country of origin.

The hub has been established to create the world’s largest index of off and online media serving those living abroad; so that no matter where they are in the world or what nationality they are, they can look up whatever media resource is relevant to them. This includes media aimed at lifestyle expats, overseas contract and migrant workers, students, high net worth individuals and global nomads.

Emma Wood, Project Director of the hub explains her motive for initiating its development “Having lived outside country of origin on more than one occasion, once during the 1980s and then again twenty years later, I can see how much more information there is available now in the public domain to assist those on the move, but it still remains difficult to initially source as it is scattered across the web.

The aim of The Expat Media Hub is to create a library of all forms on-line and off-line media and content, to aid those who are planning or in the process of relocating to pastures new. This can be in any language serving to inform those abroad ”.

The Expat edia Hub is a free resource and calls on in particular bloggers to take advantage of the portal to promote their work. This can include written pieces, photographs, videos and website links. So start adding to it or start learning from it today.

About The Expat Media Hub

The Expat Media Hub was established to create the world’s largest index of on-line and off-line media and content serving those living abroad; so that no matter where someone lives in the world or what nationality they are, they can look up whatever media resource is relevant to them.

This includes media aimed at lifestyle expats, overseas contract and migrant workers, students, high net worth individuals and global nomads.

In a world where global mobility it escalating, the number of all types of expatriates is growing. Maintaining connectivity with their roots, as well as being able to find the information resources they need to empower them in their daily lives is essential.

The Expat Media Hub aims to bring all these on-line and off-line media together in one place to serve all nationalities residing in a foreign land.

Users can search blogs, books, events, forums, magazines, newspapers, radio stations and shows, Television stations and shows and websites.

Definition of Expatriate, often abbreviated to Expat

An expatriate is quite simply any individual that lives outside their country of origin. Derived from Medieval Latin in the mid-18th century expatriat – ‘gone out from one’s country’, from the verb expatriare, from ex – ‘out’ and patria ‘native country’.

What are expats really thinking about Brexit?
9 May

What are expats really thinking about Brexit?

ROME — As the referendum on whether the United Kingdom will stay in the European Union fast approaches, The Expat Survey are discovering how British expats are feeling with the Big BreXpat Survey. The first results of the BreXpat survey have been released on the awareness and feelings surrounding the EU referendum in the UK that will be held on June 23, the survey itself can be found at and is open until May 31 to record the sentiments of any British citizen living overseas. The information gathered thus far has shown that 95 percent of those that have taken the survey are aware of their eligibility to vote, whilst 92 percent know that they lose their right to vote after 15 years and a still relatively high percentage of 83 are aware that it is possible to register to vote online. So far 61 percent of those surveyed have registered to vote, with the main reason for those that haven’t being the 15-year rule, making it 68 percent saying that will be voting in Brexit. Of that number 73 percent feel that they are equipped with enough knowledge to make an informed decision when voting. As tensions begin to run high in Britain, it’s no different for Brits living abroad with 72 percent saying they are concerned about the outcome of the referendum. In the meantime 44 percent say they feel anxious, 23 percent betrayed and 11 percent are angry. When directly asked whether or not they wished to remain in the EU, 68 percent said they would like to stay in, whilst 32 percent voted out. The top three scenarios for expats if Britain were to leave the EU were reported to be: 1. Take dual or solo nationality of the country where they are resident. 2. Sell all UK assets and investments held in the UK, and stop paying any tax in the UK system. 3. Reluctantly return to the UK if their financial position deteriorates as a result of the exit. The Big BreXpat Survey is due to close on May 31, at which point the results will be sent to the leaders of each political party, the Electoral Commission and the media. For those who wish to still have their say, the survey can be found at: – See more at:

The Big BreXpat Survey has launched
15 Apr

The Big BreXpat Survey has launched

Its gloves off as world’s largest expat research unit offers UK expats a true voice on Brexit!

Some of the promoted benefits of Britain being a member of the European Union have been freedom of movement, the ability to retire or work overseas with ease within its member states; and to even wholly own freehold assets and other investments.

Whilst Brits at home have been focused on the impact of inbound immigration, security, workplace competitiveness and the stretch on housing and services, who has actually given UK expats around the globe a platform through which they can express their views openly, so that their voices can be truly heard? One place where all their opinions can converge.

Until now, nobody; and this is why the team at, the world’s largest and most extensive ongoing research programme of all nationalities residing outside country of origin, has now launched The Big BreXpat Survey , so that UK expats can have their say.

Emma Wood, founding and project director, explains “we feel very strongly about giving UK expats a genuine opportunity to freely and openly express their views on this life-changing matter and for a very good reason. We were recently contacted by a UK Government department and asked if we would be interested in conducting a survey on British expats. Initially we were excited by this proposition, as we believed it would give UK citizens residing overseas the chance to really get their opinions across. However, when we saw the draft survey, we quickly came to realise that all it would be is a politically correct tick box exercise that fails to give expats a true voice”.

It has been a sore point amongst the British expat community for a number of years now that they lose the right to vote after 15 years of being overseas, when many of them have worked for decades paying tax into the UK tax system, often have assets in the UK and may well have plans to continue to invest in the country where they were born. Now those residing in the European Union face a potentially life-changing experience when those entitled to vote go to the polls on 23rd June 2016, but more than a million of them don’t have the right to participate.

“British people were once unreservedly encouraged to embrace all that the European Union stood for, to get out there and make the most of it and so many did. Now there is a cloud of uncertainty over the whole arrangement and the implications for some are huge. Imagine being in a position where you have no say in a process that may dramatically affect the rest of your life and impact significantly on your loved ones; or even if you do have a say the propaganda being pumped out via various forms of media has been engineered to drown out your views. That is not just” says Wood.

“Where our main research programme and our quick polls are usually sponsored by corporate partners who are trying to best understand expatriates, to tailor their products and services appropriately, this survey is on us. It’s running at our expense, because we can no longer ignore the strength of feeling that is being communicated to us via unsolicited emails, which clearly indicates the sheer level of frustration they are experiencing. It’s been a long-fought fight for the ‘Votes for Life’ bill to be passed into law and there has been an enormous amount of campaigning for this to be done ahead of the IN / OUT vote, but it hasn’t happened yet. In the words of many expats ‘it’s a stitch up’ and so we want to give them a voice. Our findings will be reported straight back to the leaders of each political party, The Electoral Commission and the media, so we urge as many as possible to get involved”.

The Big BreXpat Survey wants to hear from UK expats living outside the EU, as well as within it. All those that participate benefit from anonymity. The research system does not collect names, addresses, phone numbers etc., only the views of expatriates, unless of course they want to continue a direct dialogue with our team, or to join the project’s international focus group, in which case they can leave their email only.

The Big BreXpat Survey is hosted at, where expatriates can also find The Expat Helpdesk. A variety of companies are there to field enquiries from expatriates who may be concerned about the implications of a Brexit, such as International Family Law Group for advice on how family units may be affected, as well as Moore Stephens, Blevins Franks and Churchill & Partners on tax, pensions and investments, subject to where you are residing in the world.

Please direct any enquiries relating to this press release to:

Mark Edwards – Media & PR Director
Max Media International
1 Cobden Court
Wimpole Close, Bromley
Kent, United Kingdom

Telephone: +44 (0)20 8464 8787
Email: [email protected]

Global Expat Media Portal Launches
10 Sep

Global Expat Media Portal Launches

The team that brought you The Expat Survey, the world’s only independent research programme of those living outside their country of origin, unveil the Expat Media Hub.

The Expat Media Hub has been established to create the world’s largest index of off and online media serving all those residing abroad; so that no matter where you are in the world or what nationality you are, you can look up whatever media resource is relevant to you.

The Hub will be an active tool and living chart of the movement of the quarter billion who live outside of their nation of origin. This includes media aimed at lifestyle expats, overseas contract and migrant workers, students, high net worth individuals and global nomads.

In a world where global mobility it escalating, the number of all types of expatriates is growing. Maintaining connectivity with your roots, as well as being able to find the information resources you need to empower you in your daily life as an expatriate we know is essential.

The Expat Media Hub aims to bring all these off and online media together in one place to serve all nationalities residing in a foreign land. Search blogs, books, forums, magazines, newspapers, radio stations and shows, Television stations and shows and websites.

If you are a media owner serving foreign nationals and you aren’t already listed in The Expat Media Hub, please contact us today to claim your free micro-site page.

Contact details:

Emma Wood – Project Director and
[email protected]
+44 (0)20 8464 8787

26 Aug



Americans just love to own their own businesses, whether here in America or in another country. In fact, nearly one-third of American expats are entrepreneurs, according to the Expat Survey 2014, a global study of nearly 8,000 expats living in 128 countries.

As we await the results from the second annual Expat Survey, I thought I would give you a sampling of the some of the findings from last year’s study that were specific to Americans. The study’s research director, Emma Wood, provided these findings.

First and foremost, American expats like to run their own businesses. The study analysis showed that 31.1 percent of those who completed the survey said they were self-employed, and nearly 17 percent said they either owned the business or were a partner. Just over a quarter of those self-employed worked for a family-owned or partially family-owned business.

That tracks with MYIA research a few years ago. We asked American adults who were considering or planning a move abroad why they wanted to move. About 40 percent said they were moving abroad to start a new business. We also know that Milllennials make up the majority of the new American expat generation and are by far the most entrepreneurial generation in decades.

We also learned a few other interesting things about the Americans who responded to last year’s massive expat study:

43 percent said it was their first time abroad
57 percent moved abroad because they wanted a different lifestyle
Quality of life was the #1 reason given when asked why living in their new country is better than living in America
Income taxes topped the list of reasons why living in their new country is worse than living in America (read our article, “FATCA Impacts American Expat Local Banking.”)
Most said they will retain their U.S. citizenship and at some point return home to America
We’ll cover the new results from The Expat Survey 2015 when they become available in September.

The most important nation you’ve never heard of
19 Aug

The most important nation you’ve never heard of

IT’S the fifth-biggest population in the world, and its wealthy and high-achieving population is hugely important for business, politics, travel and education.

Yet we know very little about this group of 232 million people, whose influence and power are often overlooked.

This is the nation of Expatria, the imagined community of expatriates, which has quadrupled in size in the past 25 years. As researchers begin to examine who they are, it’s time to take a close look at what they tell us about our future.


Many Australian expats are skilled migrants, leaving home for well-paid roles with big companies. Tim Sylow moved from Melbourne to Shanghai with his wife and two young sons in 2002 for a marketing manager job with mining firm BHP Billiton. “We thought we’d bite the bullet,” he told “It was a global company, a promotion and it opened the door for other opportunities. You become quite valuable.”

Tim’s career prospects snowballed. After four years, he moved to Singapore, now with a third child in tow, and then back to Australia before the family headed to Kent, in the southeast of England, as seasoned expats.

Employees with an overseas education and perspective are increasingly important to businesses on every continent as the working environment goes global. And it’s not just corporations that benefit — immigrants meet high demand for skilled workers including bricklayers, tilers, chefs in Australia, while EU migrants often fill gaps in manual industries in the UK.

“Expats bring an international perspective to any culture,” Emma Wood from The Expat Survey, the largest independent research program of its kind, told “They’re often well-travelled, well-educated and they bring a different dimension to the workplace.”

The downside is that countries can end up fighting for employees in industries where there is a shortage, as with the medical profession. That can mean a “brain drain” from poorer countries that cannot pay well but are desperately in need of expertise.

The most important nation you’ve never heard of

Tim and Lisa bring a global influence to their workplace and social lives. Source: Supplied


With trillions of dollars in the bank and specific needs as consumers, expats are of enormous interest to businesses. But it’s very difficult to pin them down, with companies usually unable to distinguish expat from local customers.

That’s starting to change, as rapid improvements in technology make it easier for retailers to target overseas consumers, and they start to recognise the significance of this shift.

Expats frequently want to buy items they love from home, and can become effective brand ambassadors. “A brand with strong recognition goes after the expat community because it knows it will have market penetration and a gateway to the wider market through word of mouth,” said Emma. “A retailer can identify half a million customers within a specific radius.”

Major high street retailers from the UK have directly targeted the British market in Australia and Asia through online and social media ad campaigns. Other companies ship hampers of food to homesick individuals, international grocery stores and supermarkets.

“Food-wise, China was the hardest,” said Tim’s wife Lisa. “And we furnished our house in Shanghai, which was pretty difficult. We were thankful for Ikea. Otherwise, your Chinese has to be pretty good.”

Airlines are also chasing the expat market, who may fly home several times a year and even treat family members to flights to visit them.

The Sylow children have attended school in four different countries.

The Sylow children have attended school in four different countries. Source: Supplied


Expats tend to form close bonds with people of the same nationality as they navigate an unfamiliar land. This helps them develop a strong voice, giving them political and social power in influencing their new country as well as their peers back home.

“The expat community, particularly in Shanghai, was really supportive,” said Lisa, who won an award for her volunteer work. “It was very family friendly. I volunteered all the time in Asia. We also had coffee mornings, lunches, shopping tours and cultural tours, where you might have a talk about antiques in Shanghai, for example.”

The Sylow family would read online news from Australia, allowing them to develop a close understanding of two cultures at the same time, something that wasn’t possible for expats of previous generations. “It makes you judge your home country more because you see it as an outsider,” added Tim. “The way [Adam Goodes] was treated was absolutely appalling, the treatment of female politicians, public transport is nothing like the UK.”

The fact that expats can vote in their home countries means political parties have to be conscious of how they look to the world. Emigrants can wield tremendous influence thanks to the growth of social media, podcasts, e-books and internet communication.

During the Greek bailout crisis, the country’s expats became sensitive and nuanced arbiters of national opinion for other countries the world.

The imagined state of Expatria shows us our global future. Picture:

The imagined state of Expatria shows us our global future. Picture: Source: Supplied


Many expats take small children to a new country and place them in international schools, with 3.7 million studying in English overseas. This is expected to double over the next ten years, making the next generation globally cosmopolitan in a way we have never seen before.

The Sylows say their social life in Singapore revolved around the international school where their children were placed with the help of Tim’s company.

International students in tertiary education are even more influential, numbering around five million, and growing by 10 per cent each year since 2000. It’s creating new east-west connections, as young people from China and India head to western universities, the US being the most popular, and western students going to Asia.

In 2011, Chinese foreign students accounted for eight out of ten international students in Australia.

There are many positives to this movement. Evan Ryan, US Assistant Secretary of State, said international education was “crucial to building relationships between people and communities”, adding that these relationships will help “solve global challengers like climate change, the spread of pandemic, disease, and combating violent extremism.”

There are also risks, however. Leaders of the Indian Independence movement are said to have been “radicalised” by their Oxbridge education, while stories of Western students joining extremists to the Middle East have recently dominated the news.


The people of Expatria are carving out new pathways through life, enabled by rapid advances in travel, technology and overseas communication. There are wide disparities within this group, however, illustrated by the divide between South Asian migrant workers who build Dubai’s pleasure palaces and the multinational CEOs who occupy them.

Perhaps most significant are the 13 million migrants under nine years old, the so-called “Third Culture Kids” who represent our future. Like migrant adults, they cover the spectrum from those travelling with wealthy expat families to the unaccompanied young immigrants fleeing Central America or Africa.

Their “third culture” is a synthesis of that of their parents and host country, and they are the truest global nomads. These young people face psychological and social challenges, but their understanding of our interconnected modern world cannot be beaten.

Their unique bicultural and bilingual status means they are well-placed to help both their new and old country, where many return. Japan’s third culture kids (Kikokushijo) have posed repatriation difficulties, but have been hailed for a three-dimensional world view that can help its industries tackle globalisation.

Expatria’s children are four times more likely to achieve a Bachelor’s degree than non-expatriates, and more than a third go on to Master’s level study. They are our future.

The Sylows say their free movement around the world has grown more difficult as their children reach high school, but they believe the kids have benefited from seeing far more than most of their peers.

But the family admit they have lost a certain connection with home. “Don’t put stuff in storage and don’t think you’re only going to go for the time you’ve said,” said Lisa. “Ninety per cent of the expats we know have been here longer than seven years. Once you’re an expat, you’re always an expat.”

Visit The Expat Survey to find out more about the research and share your story.

‘Expatria’ the biggest country you’ve never heard of…
5 Jun

‘Expatria’ the biggest country you’ve never heard of…

June 5, 2015 – Expat Survey, Reports and Analysis
Here at the Expat Survey we take ‘expat’ to mean anyone who lives outside of his or her nation of origin for at least six months of any twelve-month period.

There are 232 million people living outside of their nation of origin but what do we actually know about them? Immigrant or expat, tax exile or asylum seeker, estimations vary wildly and the knowledge of a population of almost a quarter of a billion has proven shallow. The Expat Survey conducts independent research that aims to paint a more accurate and textured picture of a constantly changing landscape. To emphasise this dearth in intel, if we took the world’s expatriates and put them in a country, how would that country look and feel?

‘Expatria’ – our imaginary nation of expatriates/immigrants – would have a population of 232 million, rising from 154 million in 1990 and 175 million in 2000, according to UN statistics. This ranks Expatria as the fifth most populous nation on the planet, over three and a half times the number of people in the United Kingdom and sandwiched between Indonesia and Brazil – half the population size of the European Union. Expatria’s population growth rate of over a third since 1990 is matched by Brazil and Indonesia, two of the fastest growing economies worldwide.

The average age of the citizens of Expatria would be 38, being at their average youngest in Africa and oldest in Oceania. UN statistics estimate that 48% of the population would be women and 26 million of the residents aged 65+ years of age and proportionally greater represented than they are in the world population, 11% of the migrant population yet just 8% of the world’s population. Interestingly, 20-34 year olds represent 64 million people and also less females, which can be attributed to the transit of male migrant workers, especially those based in Asia.

The population of Expatria must be considered one of the most diverse on the planet. The largest proportion of people coming from South Asia, accounting for 36 million of the population, with about 19 million migrants living in Europe, some 16 million in Northern America and about 3 million in Oceania. The second and third largest groups coming from Central America and the Caribbean, 17.4 million Central Americans are living in the US.

Measuring the wealth of Expatria is difficult; however remittance figures estimated by the World Bank give some indicator of the economic power of expatriates worldwide. The World Bank estimates $435 billion will be sent in remittance in 2014, outweighing ODA (official development assistance) by a factor of three. Although being a crude comparison, this figure would project Expatria as a top 40 world economy in 2014 if taken as its GDP. This is without considering the estimated wealth of tax exiles to be found in the havens of Switzerland, Luxembourg and the like. A study conducted by economist James Henry suggests at least £13 trillion ($20tn) squirreled away worldwide, which would catapult its ranking amongst the top few.

The citizens of Expatria are workers in a diverse range of fields that have significant economic power. European immigrants (European Economic Area) in the UK have contributed £20bn a year from 2001 to 2011 according to a study conducted by University College, London. Not only are expats economic contributors but work in various sectors. In the case of the UK, The Telegraph states that migrants from within the EU primarily fulfilling manual work, in factories and farming, whilst Non-EU immigrants are prominent in professional roles in health and science.

The population of Expatria equates to 3.2% of the world’s population but what do we really know about them?

The understanding of Expatria is in black-and-white with broad strokes, while the UN suggest a worldwide population of extra-nationals in 232 million, independent research conducted by Finaccord suggests a figure 56 million worldwide in 2014. At least there are estimates for the size of this universe, beyond quantitative figures, little is known of the quality and composition of the lives of expatriates.

This article has highlighted that there is a massive population, globally-based, that people know very little about, and what is by no means concrete. In 2013, The Guardian estimated that ethnic minorities, 14% of the population of the United Kingdom, is not effectively marketed to by businesses, only emphasising the massive Expatria-shaped hole in market intelligence. The findings of the Expat Survey 2013 illuminated that expatriates spend more time on sites from their country of origin rather than sites of their country of residence; 70% still choosing to shop online from native sites. Statistics like these emphasise the inability of business to understand the spending habits of immigrant communities.

The deficiency of information highlights the need for independent research, the need for the Expat Survey. The English historian J. H. Plumb once stated, ‘statistics may give shadow and depth to the picture [yet] they cannot paint it.’ In regards to expatriate understanding, it is The Expat Survey that acts as the brush to paint the market’s landscape, to get the wants of a potential quarter billion understood by relevant and influential business.