A group of businesses is undertaking what they describe as “the largest global research program into those living outside their country of origin,” with a total of three questionnaires on migration and lifestyle, retail and finance, and travel and heath.
The organizers believe that the project, entitled Expat Survey 2013, will give a clear picture of migratory trends and the reasons for them; provide a more detailed understanding of lifestyle and consumer behavior among expatriate communities, including which media they respond to; and raise awareness of the “expatriate market” and the products, services and media that service it. The project aims to provide intelligence on expatriates in all nationalities and territories, and to reach an audience of more than 10m expats around the world.
Collaborative partners in the project include the insurer Clements Worldwide, the accountancy firm Chantrey Vellacott DFK, the media agency Max Media, and the removals and storage company Bishop’s Move. The project is under the direction of Keith Donaldson, who is CEO of the Joint Industry Committee for Regional Media Research and a former head of BBC World.
Expats are invited to participate in the survey via a designated website, and those who take part will be entered into a prize draw worth GBP1,000. The first questionnaire, on migration and lifestyle, became live on July 15. Retail and finance, and travel and health, will be launched on September 10 and November 5 respectively. All surveys will remain open until the end of the year.
Dan Tuman, senior vice president of sales at Clements, was quoted as saying that “with the information garnered from the Expat Survey, we expect to help expats even more during their overseas experience. Clements is proud to be a collaborative partner and offer our support this valuable research initiative.”